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[{"id":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151","hashCode":800678682,"sortValue":31126157714022,"type":"post","title":"How Fast Should You Be Growing?","excerptText":"<b>Edi­tor’s note:</b> <i>Jules Maltz</i> <i>is a Gen­er­al Part­ner and</i> <i>Parsa Saljoughi­an</i> <i>is an As­so­ciate at Insti­tu­tion­al Ven­ture Part­ners</i><i>, a late-stage ven­ture cap­i­tal firm based in Menlo Park.</i><p>Paul Gra­ham wrote a great post in which he defines a start­up as a “com­pa­ny designed to grow fast” and encour­aged founders to con­stant­ly mea­sure their growth rates. For Y Com­bi­na­tor com­pa­nies, he notes that a good growth rate is 5 to 7 per­cent per week, while an excep­tion­al growth rate is 10 per­cent per week.<p>But 10 per­cent growth can’t last for­ev­er. If it did, the results would be aston­ish­ing. A com­pa­ny mak­ing $100 each week grow­ing 10 per­cent week­ly would gen­er­ate $15 bil­lion in annu­al rev­enue after just three years. Even Google and Face­book didn’t do that. The law of large num­bers catch­es up to every­one.<p>So if the suc­cess of your start­up is mea­sured by your growth rate, how do you know if you’re grow­ing fast enough?<p>At IVP, we researched this very ques­tion. We pulled data on Inter­net and soft­ware IPOs since 2010 and tracked the his­tor­i­cal growth rates for each com­pa­ny for the four years before they went pub­lic and the year of the IPO. Some of the 70 com­pa­nies on the list (like Groupon) grew incred­i­bly quick­ly at first, but, as they scaled, they slowed down like a rock­et ship get­ting pulled back down to Earth. Other com­pa­nies (like Home­Away*) ini­tial­ly grew at a more mea­sured pace but main­tained this growth rate through their IPOs and beyond.<p>While every com­pa­ny and mar­ket is dif­fer­ent, we aggre­gat­ed the data to arrive at medi­an growth rates at dif­fer­ent rev­enue ranges (as shown in the graph below):<p>As the chart above shows, if you’re hop­ing to be a pub­lic com­pa­ny, you should be grow­ing sig­nif­i­cant­ly faster (by per­cent­age) the small­er you are. The medi­an com­pa­ny with rev­enues between $0 and $25 mil­lion grew at a whop­ping 133 per­cent. As these com­pa­nies scaled to the $150 mil­lion to $500 mil­lion rev­enue range, they grew at a more mod­est rate of 38 per­cent per year.<p>Addi­tion­al­ly, the com­pa­nies with the most suc­cess­ful IPOs (Tableau, Work­day, Splunk, Ser­vi­ceNow, Mar­ke­to*, LinkedIn, etc.) achieved growth rates at or above the medi­an bench­marks in each of the years we exam­ined before the IPO. As expect­ed, the medi­an rev­enue mul­ti­ple at IPO for these com­pa­nies was sig­nif­i­cant­ly high­er at 7.3x. Con­verse­ly, the medi­an rev­enue mul­ti­ple for com­pa­nies with …","sourceURL":"http://techcrunch.com/2013/08/24/how-fast-should-you-be-growing/","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"largeURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg","mediumURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/medium.jpg","smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/thumbnail.jpg","original_width":1280,"original_height":680,"original_hints":"bounds-21-59-1227-592,graphic,gray,light,rgb-250-247-242,wide"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Ftechcrunch.com%2F85002198a4e0d379d997a3a6622edd2fdfa62199%2Fa63d0bfc3f88c271e88e769c5233da74a0dfc663%2Farticle.html&partner=techcrunch&tml§ion=flipboard%2Fcurator%252Fmagazine%252FJR782iS4T9W3cq6FhGQWZw%253Am%253A28162005&fallbackTml","language":"en","article":{"sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","partnerID":"techcrunch","url":"http://cdn.flipboard.com/techcrunch.com/85002198a4e0d379d997a3a6622edd2fdfa62199/a63d0bfc3f88c271e88e769c5233da74a0dfc663/article.html"},"disableFullBleed":true,"authorDisplayName":"Jules Maltz and Parsa Saljoughian","authorImage":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://techcrunch.com/2013/08/24/how-fast-should-you-be-growing/"],"service":"flipboard","remoteServiceItemID":"ISDPqbUgSkK4t4eOUU4Njw:a:28162005","dateCreated":1377407151,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151"}],"service":"flipboard","remoteServiceItemID":"ISDPqbUgSkK4t4eOUU4Njw:a:28162005","dateCreated":1377407151,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F30762928","title":"TechCrunch","referringText":"TechCrunch","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"}}],"partnerID":"techcrunch","flipboardSocialId":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":40,"count":3,"rssText":null},{"id":"flipboard-OaZnT6x4T4u8bJciAk-_cw:a:28162005-1377407107","hashCode":3711121826,"sortValue":31126157714021,"type":"post","title":"The Ultimate Cheat Sheet For Starting And Running Your Business","excerptText":"<b>Edi­tor’s note:</b> <i>James Altuch­er is an investor, pro­gram­mer, author, and several-times entre­pre­neur. His lat­est book, “Choose Your­self!”</i> <i>(fore­word by Dick Cos­to­lo, CEO of Twit­ter) came out on June 3. Fol­low him on Twit­ter @jaltucher.</i><p>This is going be a bul­let FAQ on start­ing a busi­ness. No joke. If you’re a lawyer, feel free to dis­agree with me, so you can charge some­one your BS fees to give the same advice. If you can think of any­thing to add, please do so. I might be miss­ing things. If you want to argue with me, feel free. I might be wrong on any of the items below.<p>There are many types of busi­ness. Depend­ing on your busi­ness, some of these won’t apply. All of these ques­tions come from ques­tions I’ve been asked.<p>The rules are: I’m going to give no expla­na­tions. Just lis­ten to me.<p><b>1) C Corp or S Corp or LLC?</b><br>C-Corp if you ever want to take on investors or sell to anoth­er com­pa­ny.<p><b>2) What state should you incor­po­rate in?</b><br>Delaware.<p><b>3) Should founders vest?</b><br>Yes, over a peri­od of four years. On any change of con­trol the vest­ing speeds up.<p><b>4) Should you go for ven­ture cap­i­tal money?</b><br>First build a prod­uct, then get a cus­tomer, then get friends-and-family money (or money from rev­enues which is cheap­est of all) and then think about rais­ing money. But only then. Don’t be an ama­teur.<p><b>5) Should you patent your idea?</b><br>Get cus­tomers first. Patent later. Don’t talk to lawyers until the last pos­si­ble moment.<p><b>6) Should you require ven­ture cap­i­tal­ists to sign NDAs?</b><br>No. Nobody is going to steal your idea.<p><b>7) How much equi­ty should you give a part­ner?</b><br>Divide things up into these cat­e­gories: man­age the com­pa­ny; raise the money; had the idea; brings in the rev­enues; built the prod­uct (or per­forms the ser­vices). Divide up in equal por­tions.<p><b>8) Should you have a tech­ni­cal co-founder if you are not tech­ni­cal?</b><br>No. If you don’t already have a tech­ni­cal co-founder you can always out­source tech­nol­o­gy and not give up equi­ty.<p><b>9) Should you barter equi­ty for ser­vices?</b><br>No. You get what you pay for.<p><b>10) How do you mar­ket your app?</b><br>Friends and then word of mouth.<p><b>11) Should you build a prod­uct?</b><br>Maybe. But first see if, man­u­al­ly, your prod­uct works. Then think about pro­vid­ing it as a ser­vice. Then pro­duc­tize the com­mon­ly used ser­vices. Too many peo­ple do this in reverse and then fail.<p><b>12) How much dilu­tion is too much dilu­tion?</b><br>If some­one wants to give you money, then take it. The old say­ing, 100 per­cent of noth­ing is worth …","sourceURL":"http://techcrunch.com/2013/08/24/the-ultimate-cheat-sheet-for-starting-and-running-your-business/","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"largeURL":"http://cdn.flipboard.com/wordpress.com/dee5c40ed2ed0b078e18b428b95da945d200a9db/original.jpg","mediumURL":"http://cdn.flipboard.com/wordpress.com/dee5c40ed2ed0b078e18b428b95da945d200a9db/medium.jpg","smallURL":"http://cdn.flipboard.com/wordpress.com/dee5c40ed2ed0b078e18b428b95da945d200a9db/thumbnail.jpg","original_width":481,"original_height":750,"original_hints":"color,photo,rgb-102-75-55,graphic"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Ftechcrunch.com%2Fb963ed06161affa8ea578fede20391da6b38e1b3%2F7b5f0cabcfd0204b6226dbb7fe994baea144a30e%2Farticle.html&partner=techcrunch&tml§ion=flipboard%2Fcurator%252Fmagazine%252FJR782iS4T9W3cq6FhGQWZw%253Am%253A28162005&fallbackTml","language":"en","article":{"sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","partnerID":"techcrunch","url":"http://cdn.flipboard.com/techcrunch.com/b963ed06161affa8ea578fede20391da6b38e1b3/7b5f0cabcfd0204b6226dbb7fe994baea144a30e/article.html"},"disableFullBleed":true,"authorDisplayName":"James Altucher","authorImage":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://techcrunch.com/2013/08/24/the-ultimate-cheat-sheet-for-starting-and-running-your-business/"],"service":"flipboard","remoteServiceItemID":"OaZnT6x4T4u8bJciAk-_cw:a:28162005","dateCreated":1377407107,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-OaZnT6x4T4u8bJciAk-_cw:a:28162005-1377407107"}],"service":"flipboard","remoteServiceItemID":"OaZnT6x4T4u8bJciAk-_cw:a:28162005","dateCreated":1377407107,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F30762928","title":"TechCrunch","referringText":"TechCrunch","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"}}],"partnerID":"techcrunch","flipboardSocialId":"flipboard-OaZnT6x4T4u8bJciAk-_cw:a:28162005-1377407107","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":40,"count":4,"rssText":null},{"id":"flipboard-Xs8UciCuTuuR5cGYdLslxQ:a:28162005-1377406948","hashCode":419818936,"sortValue":31126157714020,"type":"post","title":"Facebook Pulls Plug on Physical Goods to Focus on Gift Cards","excerptText":"Facebook is pulling the plug on its physical gift offerings — which allows users to purchase tangible goods such as stuffed animals, flowers and wine — as a part of a greater effort to focus on gift cards.The social network is slowly phasing out its physical gifts initiative less than a year after its launch. Instead, it will add more merchants to its Facebook Card — a reusable gift card on which you can keep monetary balances from different retailers. This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card.See also: How to See When Someone Unfriends You on Facebook Read more...More about Facebook, Business, Retail, Social Gifts, and Virtual Gifts<p>Samantha Murphy Kelly","rssText":null,"sourceURL":"http://mashable.com/2013/08/24/facebook-pulls-physical-gifts/","feedTitle":"Social Media LandscapeSocial Media Landscape","feedUrl":"http://feeds.feedburner.com/Socialmedialandscape","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"mediumURL":"http://rack.2.mshcdn.com/media/ZgkyMDEzLzA4LzI0LzY3L0ZhY2Vib29rR2lmLjRiN2EwLmpwZwpwCXRodW1iCTU3NXgzMjMjCmUJanBn/b187705b/436/FacebookGift.jpg","smallURL":"http://cdn.flipboard.com/mshcdn.com/bc9aa5cf10869364ea7f6a4a85bcff4ed4eac91e/thumbnail.jpg","original_width":575,"original_height":323,"original_hints":"color,photo,rgb-49-117-165,,main-image,main-image,graphic"},"language":"en","rssBaseURL":"http://mashable.com/2013/08/24/facebook-pulls-physical-gifts/","rssCustomClasses":"sysen","disableFullBleed":true,"authorDisplayName":"Samantha Murphy Kelly","referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://mashable.com/2013/08/24/facebook-pulls-physical-gifts/"],"service":"flipboard","remoteServiceItemID":"Xs8UciCuTuuR5cGYdLslxQ:a:28162005","dateCreated":1377406948,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"original":{"type":"status","authorDisplayName":"Mashable SocialMedia","authorUsername":"mashsocialmedia","userid":"112236047","authorURL":"https://twitter.com/mashsocialmedia","authorDescription":"The latest in social media, plus tips on Twitter, Facebook, Pinterest, Google+, Vine, Foursquare and more from @Mashable. Tweets by @JeremyCabo.","authorImage":{"smallURL":"http://a0.twimg.com/profile_images/3690672785/16d3f33b98e664764b722cfaa79cefcf_normal.png"},"text":"Facebook Pulls Plug on Physical Goods to Focus on Gift Cards http://t.co/4GDqGFx1ZS","urls":["http://on.mash.to/1f9Kruv"],"service":"twitter","remoteServiceItemID":"371312659825569792","dateCreated":1377362811,"ingestionTime":1377522285,"sourceURL":"http://twitter.com/mashsocialmedia/status/371312659825569792","sectionLinks":[{"type":"author","service":"twitter","remoteid":"twitter/user%2Fmashsocialmedia","title":"Mashable SocialMedia","sourceURL":"https://twitter.com/mashsocialmedia","linkType":"user","username":"mashsocialmedia","userID":"112236047","image":{"smallURL":"http://a0.twimg.com/profile_images/3690672785/16d3f33b98e664764b722cfaa79cefcf_normal.png"},"description":"The latest in social media, plus tips on Twitter, Facebook, Pinterest, Google+, Vine, Foursquare and more from @Mashable. Tweets by @JeremyCabo."}],"id":"twitter-371312659825569792-1377362811"},"id":"flipboard-Xs8UciCuTuuR5cGYdLslxQ:a:28162005-1377406948"}],"service":"flipboard","remoteServiceItemID":"Xs8UciCuTuuR5cGYdLslxQ:a:28162005","dateCreated":1377406948,"ingestionTime":1377522252,"partnerID":"rss-mashable","flipboardSocialId":"flipboard-Xs8UciCuTuuR5cGYdLslxQ:a:28162005-1377406948","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":41,"count":5},{"id":"flipboard-q3s9LTc2SOSttMFenawz6A:a:28162005-1377306546","hashCode":3183830364,"sortValue":31126157714019,"type":"post","title":"Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card","excerptText":"Face­book Gifts is get­ting a major redesign that will end sales of phys­i­cal gifts. It will now focus on sug­gest­ing you buy friends dig­i­tal gift codes or Face­book’s omni-Gift Card cred­it to spend at brands and local busi­ness­es they Like, which now get their own Gifts land­ing page. These two types of Gifts made up 80% of sales, cost less to ship and sup­port, so it makes sense to invest in them in the roll­out com­ing the next few weeks.<p>Face­book launched Gifts in Sep­tem­ber 2012 to fan­fare that it might chal­lenge ecom­merce king­pin Ama­zon. Gifts fell short of those lofty expec­ta­tions, though.<p>The prod­uct let you buy phys­i­cal gifts like choco­late and stuff ani­mals or dig­i­tal gift cards to Star­bucks or Uber for friends on spe­cial occa­sions like their birth­day. Face­book later added alco­hol sales and iTunes Gift Cards, plus began sur­fac­ing oppor­tu­ni­ties to buy Gifts in mobile. Still, sales were expect­ed to be slow and Face­book report­ed $5 mil­lion in earn­ings between Gifts and User Pro­mot­ed Posts in Q4, giv­ing the prod­uct a low max­i­mum impact of Face­book’s bot­tom line com­pared to ads and game pay­ments.<p>Then Face­book tried some­thing new. It launched its own Face­book Gift Card. It’s a credit-card style plas­tic slice you could buy for friends that Face­book would mail to them. It would come loaded with the Gift cred­it you bought them, and could be remote­ly topped-up with money to spend at dif­fer­ent spe­cif­ic brick-&-mortar stores if other friends bought them Gift cred­its.<p>With time, Face­book saw that only 20% of total Gift sales were for phys­i­cal prod­ucts, while gift cred­it to Star­bucks and iTunes were the biggest sell­ers. It turned out it was dif­fi­cult to rec­om­mend spe­cif­ic prod­ucts to buy for friends. How­ev­er, Face­book’s data on your inter­ests, loca­tion, and social graph made it easy to rec­om­mend whole brands or busi­ness­es to buy friends dig­i­tal gift codes and Face­book Gift Card cred­it for.<p>So start­ing today, 10% of the U.S. user base will receive the redesigned ver­sion of Gifts that elim­i­nates phys­i­cal gifts. The rest of the U.S. will get it over the next few weeks.<p>Face­book Gifts man­ag­er (and for­mer CEO of gift­ing app Karma that Face­book acquired to power Gifts) Lee Lin­den tells me it was worth it for Face­book to invest in prod­uct and not kill it off entire­ly because rev­enue from Gifts is “def­i­nite­ly going up. It’s been steadi­ly going up since the begin­ning …","sourceURL":"http://techcrunch.com/2013/08/23/facebook-digital-gifts/","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"xlargeURL":"http://cdn.flipboard.com/wordpress.com/d274460093c41e2b7d3f3b9147926369906eb182/original.jpg","largeURL":"http://cdn.flipboard.com/wordpress.com/d274460093c41e2b7d3f3b9147926369906eb182/large.jpg","mediumURL":"http://cdn.flipboard.com/wordpress.com/d274460093c41e2b7d3f3b9147926369906eb182/medium.jpg","smallURL":"http://cdn.flipboard.com/wordpress.com/d274460093c41e2b7d3f3b9147926369906eb182/thumbnail.jpg","original_width":1659,"original_height":917,"original_hints":"color,graphic,hires,light,rgb-238-232-235"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Ftechcrunch.com%2F3e2caabbeda05c0077ab8f351f040cad4c0ab352%2Fbb54f63b591f2b6e632bfbda7dbb47b1cf4e5195%2Farticle.html&partner=techcrunch&tml§ion=flipboard%2Fcurator%252Fmagazine%252FJR782iS4T9W3cq6FhGQWZw%253Am%253A28162005&fallbackTml","language":"en","article":{"sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","partnerID":"techcrunch","url":"http://cdn.flipboard.com/techcrunch.com/3e2caabbeda05c0077ab8f351f040cad4c0ab352/bb54f63b591f2b6e632bfbda7dbb47b1cf4e5195/article.html"},"disableFullBleed":true,"authorDisplayName":"Josh Constine","authorImage":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://techcrunch.com/2013/08/23/facebook-digital-gifts/"],"service":"flipboard","remoteServiceItemID":"q3s9LTc2SOSttMFenawz6A:a:28162005","dateCreated":1377306546,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-q3s9LTc2SOSttMFenawz6A:a:28162005-1377306546"}],"service":"flipboard","remoteServiceItemID":"q3s9LTc2SOSttMFenawz6A:a:28162005","dateCreated":1377306546,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F30762928","title":"TechCrunch","referringText":"TechCrunch","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"}}],"partnerID":"techcrunch","flipboardSocialId":"flipboard-q3s9LTc2SOSttMFenawz6A:a:28162005-1377306546","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":42,"count":6,"rssText":null},{"id":"flipboard-BiM7De_rQjKUkj1KYHYnig:a:28162005-1377306041","hashCode":3645680959,"sortValue":31126157714018,"type":"post","title":"What Are You Going To Do With All Those Likes?","excerptText":"I’m a Face­book fan of at least 20 local attrac­tions, shops and restau­rants that I’ve never vis­it­ed. The neigh­bor­hood antique store where I’ve been mean­ing to drop in. The city tour I always th …","sourceURL":"http://marketingland.com/what-are-you-going-to-do-with-all-those-likes-55845","hideOnCover":true,"inlineImage":{"mediumURL":"http://marketingland.com/wp-content/ml-loads/2013/08/unicefad-300x424.jpg","smallURL":"http://cdn.flipboard.com/marketingland.com/6076da29448666e2593ef544605e57c4c3da00df/thumbnail.jpg","original_width":300,"original_height":424,"original_hints":"bounds-25-25-256-385,color,graphic,light,rgb-169-225-246"},"language":"en","referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://marketingland.com/what-are-you-going-to-do-with-all-those-likes-55845"],"service":"flipboard","remoteServiceItemID":"BiM7De_rQjKUkj1KYHYnig:a:28162005","dateCreated":1377306041,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"original":{"type":"status","authorDisplayName":"Social Media Insider","authorUsername":"SocialMedia411","userid":"15859039","authorURL":"https://twitter.com/SocialMedia411","authorDescription":"Highly recommended by people who like things that don't suck. Created & Curated by @UniqueVisitor.","authorLocation":"New York, NY","authorImage":{"smallURL":"http://a0.twimg.com/profile_images/1617373714/Screen_shot_2011-11-01_at_9.15.14_AM_normal.png"},"text":"Hey, What Are You Going To Do With All Those Likes? http://t.co/Mihb3sqsFg","urls":["http://ow.ly/odicQ"],"service":"twitter","remoteServiceItemID":"370973118917255168","dateCreated":1377281858,"ingestionTime":1377522285,"sourceURL":"http://twitter.com/SocialMedia411/status/370973118917255168","sectionLinks":[{"type":"author","service":"twitter","remoteid":"twitter/user%2Fsocialmedia411","title":"Social Media Insider","sourceURL":"https://twitter.com/SocialMedia411","linkType":"user","username":"SocialMedia411","userID":"15859039","image":{"smallURL":"http://a0.twimg.com/profile_images/1617373714/Screen_shot_2011-11-01_at_9.15.14_AM_normal.png"},"description":"Highly recommended by people who like things that don't suck. Created & Curated by @UniqueVisitor."}],"id":"twitter-370973118917255168-1377281858"},"id":"flipboard-BiM7De_rQjKUkj1KYHYnig:a:28162005-1377306041"}],"service":"flipboard","remoteServiceItemID":"BiM7De_rQjKUkj1KYHYnig:a:28162005","dateCreated":1377306041,"ingestionTime":1377522252,"flipboardSocialId":"flipboard-BiM7De_rQjKUkj1KYHYnig:a:28162005-1377306041","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":43,"count":7,"rssText":null},{"id":"flipboard-RfKyFZKQSxWszMAxNXL47A:a:28162005-1377305770","hashCode":322108829,"sortValue":31126157714017,"type":"post","title":"How $96,000 can buy you a top 10 ranking in the U.S. app store","excerptText":"Can you buy your way to the top of the app store? In a word, yes.<p>Apple may have killed App­Gratis for being too good at dri­ving installs, but the “boost effect” of big mar­ket­ing cam­paigns, in-app pro­mo­tions in pop­u­lar apps, and other some­what less savory means of dri­ving big down­load num­bers is still very much alive and kick­ing.<p>To get top 10 in the U.S., you need 80,000 down­loads, most­ly in the pre­vi­ous 24 hours. Once you’re there, of course, Apple’s own “app dis­cov­ery” effect kicks in as users see you fea­tured on the front page of the app store … and you tend to stay there.<p>Mobile app mar­ket­ing com­pa­ny Trade­Mob — the largest app mar­ket­ing plat­form in the world — says it works with 80 dif­fer­ent app dis­cov­ery part­ners. Most of them say that App­Gratis just became too big for its britch­es (or Apple’s) and was culled sim­ply for that rea­son. And most of them are still pro­vid­ing free or dis­count­ed apps, with 60 per­cent of them feel­ing “per­fect­ly safe” that their app will not be delet­ed.<p>So based on 72 “boost” cam­paigns, Trade­Mob cal­cu­lat­ed the num­ber of down­loads required to hit the top 10 lists for some of the key iPhone mar­kets … and the cost required to make that hap­pen.<p>It turns out that those 80,000 down­loads cost you $96,000 in the U.S. for a non-game app — an aver­age price of $1.20 per down­load. That’s actu­al­ly cheap­er than it would be if you had to buy them all, due to “organ­ic uplift” that helps you gen­er­ate more down­loads as peo­ple start using your app, and tweet­ing, shar­ing, and talk­ing about your app.<p>It’s cheap­er for games.<p>While non-game apps have a 65 per­cent uplift, game apps get a full 100 per­cent organ­ic boost, accord­ing to Trade­Mob. That means that for every game app you pay, incen­tivize, or adver­tise to get a down­load, anoth­er one hap­pens “for free.” So those 80,000 installs cost you only an aver­age price of $0.70, for a total of $56,000.<p>Other coun­tries are cheap­er, of course.<p>The UK requires only 26,000 installs to hit the top charts; Ger­many, 15,000, and Spain, a mere 7,000. But, of course, the finan­cial ben­e­fits of hav­ing a top 10 app in those coun­tries is sig­nif­i­cant­ly less as well.<p>Here’s all the data, in visu­al form:","sourceURL":"http://venturebeat.com/2013/06/04/how-96000-can-buy-you-a-top-10-ranking-in-the-u-s-app-store/","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"mediumURL":"http://venturebeat.files.wordpress.com/2013/06/top-ten-ranking-app-store.jpg","smallURL":"http://cdn.flipboard.com/wordpress.com/471f724f7a5dc6931e467a135c56f426a371a575/thumbnail.jpg","original_width":655,"original_height":444,"original_hints":"color,rgb-119-122-122,dark,photo,main-image,main-image,graphic"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Fventurebeat.com%2F8e7dfa4d7d73eac7a7a97dadb02509ee51089269%2F06be687bce891452843b3f6f131ad9d75cb008c5%2Farticle.html&partner=rss-venturebeat&tml§ion=flipboard%2Fcurator%252Fmagazine%252FJR782iS4T9W3cq6FhGQWZw%253Am%253A28162005&fallbackTml","language":"en","article":{"sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","partnerID":"rss-venturebeat","url":"http://cdn.flipboard.com/venturebeat.com/8e7dfa4d7d73eac7a7a97dadb02509ee51089269/06be687bce891452843b3f6f131ad9d75cb008c5/article.html"},"disableFullBleed":true,"authorDisplayName":"John Koetsier","authorImage":{"smallURL":"http://cdn.flipboard.com/dev_O/featured/525/VB_Social%20Media%20profile%20pic.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://venturebeat.com/2013/06/04/how-96000-can-buy-you-a-top-10-ranking-in-the-u-s-app-store/"],"service":"flipboard","remoteServiceItemID":"RfKyFZKQSxWszMAxNXL47A:a:28162005","dateCreated":1377305770,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-RfKyFZKQSxWszMAxNXL47A:a:28162005-1377305770"}],"service":"flipboard","remoteServiceItemID":"RfKyFZKQSxWszMAxNXL47A:a:28162005","dateCreated":1377305770,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F31514266","title":"VentureBeat","referringText":"VentureBeat","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/dev_O/featured/525/VB_Social%20Media%20profile%20pic.jpg"}}],"partnerID":"rss-venturebeat","flipboardSocialId":"flipboard-RfKyFZKQSxWszMAxNXL47A:a:28162005-1377305770","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":43,"count":8,"rssText":null},{"id":"flipboard-hxOHYWKQSQia5_dFDwM9Bg:a:28162005-1377305628","hashCode":392765335,"sortValue":31126157714016,"type":"post","title":"3-Act Business Model Storyboard for LEAN STARTUP PIVOTS: A Visual T...","excerptText":"If there were to be a sin­gle word that describes the Lean Start­up method­ol­o­gy, I’d vote for “Pivot.” How­ev­er, “Pivot” is one of the most abused terms in the lex­i­con of a Lean Startup.In his book, “The Lean Startup,” Eric Ries notes: “A pivot is a spe­cial kind of change designed to test a new fun­da­men­tal hypoth­e­sis about the prod­uct, busi­ness model, and engine of growth.” He then lists 10 types of piv­ots that can occur in a start­up. He sug­gests that star­tups should have reg­u­lar “Pivot or Per­se­vere” meet­ings. The typol­o­gy of piv­ots is strong­ly tied to the build­ing blocks and prof­it logic of a busi­ness model. How­ev­er, Ries does not illus­trate the typol­o­gy of piv­ots espe­cial­ly with­in the frame­work and prof­it logic of a busi­ness model.This pre­sen­ta­tion on the 3-Act Busi­ness Model Sto­ry­board visu­al­ly orga­nizes the 10 types of piv­ots with­in the prof­it logic of a busi­ness model; see http://goo.gl/MorILv . Con­se­quent­ly, one can see how a pivot in one part of a busi­ness model affects other parts of the Lean Start­up’s busi­ness model. The Busi­ness Model Sto­ry­board also indi­cates why it’s dif­fi­cult to make piv­ots or struc­tur­al changes in estab­lished busi­ness mod­els; I describe this phe­nom­e­non as “Pivot Iner­tia (PI).” Pivot Iner­tia is respon­si­ble for the demise of once estab­lished firms such as Block­buster and Bor­ders. Over­com­ing Pivot Iner­tia is crit­i­cal for the suc­cess of both star­tups and estab­lished busi­ness­es. Google, Pay­Pal, and Groupon all over­came Pivot Iner­tia and made a fortune.Finally, there is a tem­plate of the Busi­ness Model Sto­ry­board that facil­i­tates appli­ca­tion of the Lean Start­up Method. In par­tic­u­lar, the Busi­ness Model Sto­ry­board facil­i­tates the process of for­mu­lat­ing, test­ing, and val­i­dat­ing busi­ness model hypothe­ses of Lean Star­tups. Using the Busi­ness Model Sto­ry­board should make eas­i­er the under­stand­ing, plan­ning, and exe­cu­tion of piv­ots in both star­tups and estab­lished companies.Rod.","sourceURL":"http://www.slideshare.net/RodKing/3-25499837","allowFullscreenImage":true,"inlineImage":{"largeURL":"http://cdn.flipboard.com/slidesharecdn.com/c818907036694e38518a1877d646a958336828f7/original.jpg","mediumURL":"http://cdn.flipboard.com/slidesharecdn.com/c818907036694e38518a1877d646a958336828f7/medium.jpg","smallURL":"http://cdn.flipboard.com/slidesharecdn.com/c818907036694e38518a1877d646a958336828f7/thumbnail.jpg","original_width":1024,"original_height":768,"original_hints":"gray,hires,light,photo,rgb-231-230-232,,nocrop,nocrop,nocrop,nocrop"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Fslideshare.net%2Fa8c8131017e213a0e0e7b6900aa81882dc76d2a7%2Fdc975a64e4cffd157b37fb2d427fdf5a14d0ec91%2Farticle.html&partner=rss-slideshare&tml§ion=flipboard%2Fcurator%252Fmagazine%252FJR782iS4T9W3cq6FhGQWZw%253Am%253A28162005&fallbackTml","language":"en","article":{"sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","partnerID":"rss-slideshare","url":"http://cdn.flipboard.com/slideshare.net/a8c8131017e213a0e0e7b6900aa81882dc76d2a7/dc975a64e4cffd157b37fb2d427fdf5a14d0ec91/article.html"},"authorDisplayName":"Rod King","authorImage":{"smallURL":"http://cdn.flipboard.com/dev_O/featured/78008974/slideshare_avatar.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://www.slideshare.net/RodKing/3-25499837"],"service":"flipboard","remoteServiceItemID":"hxOHYWKQSQia5_dFDwM9Bg:a:28162005","dateCreated":1377305628,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-hxOHYWKQSQia5_dFDwM9Bg:a:28162005-1377305628"}],"service":"flipboard","remoteServiceItemID":"hxOHYWKQSQia5_dFDwM9Bg:a:28162005","dateCreated":1377305628,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F78008974","title":"SlideShare","referringText":"SlideShare","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/dev_O/featured/78008974/slideshare_avatar.jpg"}}],"partnerID":"rss-slideshare","flipboardSocialId":"flipboard-hxOHYWKQSQia5_dFDwM9Bg:a:28162005-1377305628","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":44,"count":9,"rssText":null},{"id":"flipboard-__U3V68yQji0hZ5qNbRoew:a:28162005-1377269984","hashCode":2705227080,"sortValue":31126157714015,"type":"post","title":"Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side","excerptText":"Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. 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But when was the last time you took a close look at this concept?When users visit your website, they may not be ready to make an immediate purchase.That’s why your job exists as a marketer — you compel prospects to do business with your company. In other words, it’s your job to pave the path to sales, to move users through the conversion funnel.<b>What Is the Conversion Funnel?</b>It’s as simple as the steps that your prospects take to become first-time customers. Paths can be long, short, convoluted, or extremely direct.What Prestige Marketing points out is that all conversion funnels have the same three components:<i>1. Brand Awareness – Prospects discover your company and visit your site for the first time.</i><b>2. Consideration -</b> <i>Prospects evaluate your brand and product to determine fit and need potential.</i><i>3. Conversion - Prospects decide to work or shop with your brand for the first time. 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","tileImage":{"largeURL":"http://cdn.flipboard.com/flipboard.com/7f84152699b8b1fdc85e9689a6eae9ddc745087c/original.jpg","mediumURL":"http://cdn.flipboard.com/flipboard.com/7f84152699b8b1fdc85e9689a6eae9ddc745087c/medium.jpg","smallURL":"http://cdn.flipboard.com/flipboard.com/7f84152699b8b1fdc85e9689a6eae9ddc745087c/thumbnail.jpg","original_width":1024,"original_height":544,"original_hints":"graphic,wide,gray,light,rgb-250-248-243,bounds-17-47-981-474"},"author":{"authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"}}},"mainItem":{"type":"post","title":"How Fast Should You Be Growing?","excerptText":"<b>Edi­tor’s note:</b> <i>Jules Maltz</i> <i>is a Gen­er­al Part­ner and</i> <i>Parsa Saljoughi­an</i> <i>is an As­so­ciate at Insti­tu­tion­al Ven­ture Part­ners</i><i>, a late-stage ven­ture cap­i­tal firm based in Menlo Park.</i><p>Paul Gra­ham wrote a great post in which he defines a start­up as a “com­pa­ny designed to grow fast” and encour­aged founders to con­stant­ly mea­sure their growth rates. For Y Com­bi­na­tor com­pa­nies, he notes that a good growth rate is 5 to 7 per­cent per week, while an excep­tion­al growth rate is 10 per­cent per week.<p>But 10 per­cent growth can’t last for­ev­er. If it did, the results would be aston­ish­ing. A com­pa­ny mak­ing $100 each week grow­ing 10 per­cent week­ly would gen­er­ate $15 bil­lion in annu­al rev­enue after just three years. Even Google and Face­book didn’t do that. The law of large num­bers catch­es up to every­one.<p>So if the suc­cess of your start­up is mea­sured by your growth rate, how do you know if you’re grow­ing fast enough?<p>At IVP, we researched this very ques­tion. We pulled data on Inter­net and soft­ware IPOs since 2010 and tracked the his­tor­i­cal growth rates for each com­pa­ny for the four years before they went pub­lic and the year of the IPO. Some of the 70 com­pa­nies on the list (like Groupon) grew incred­i­bly quick­ly at first, but, as they scaled, they slowed down like a rock­et ship get­ting pulled back down to Earth. Other com­pa­nies (like Home­Away*) ini­tial­ly grew at a more mea­sured pace but main­tained this growth rate through their IPOs and beyond.<p>While every com­pa­ny and mar­ket is dif­fer­ent, we aggre­gat­ed the data to arrive at medi­an growth rates at dif­fer­ent rev­enue ranges (as shown in the graph below):<p>As the chart above shows, if you’re hop­ing to be a pub­lic com­pa­ny, you should be grow­ing sig­nif­i­cant­ly faster (by per­cent­age) the small­er you are. The medi­an com­pa­ny with rev­enues between $0 and $25 mil­lion grew at a whop­ping 133 per­cent. As these com­pa­nies scaled to the $150 mil­lion to $500 mil­lion rev­enue range, they grew at a more mod­est rate of 38 per­cent per year.<p>Addi­tion­al­ly, the com­pa­nies with the most suc­cess­ful IPOs (Tableau, Work­day, Splunk, Ser­vi­ceNow, Mar­ke­to*, LinkedIn, etc.) achieved growth rates at or above the medi­an bench­marks in each of the years we exam­ined before the IPO. As expect­ed, the medi­an rev­enue mul­ti­ple at IPO for these com­pa­nies was sig­nif­i­cant­ly high­er at 7.3x. Con­verse­ly, the medi­an rev­enue mul­ti­ple for com­pa­nies with …","sourceURL":"http://techcrunch.com/2013/08/24/how-fast-should-you-be-growing/","allowFullscreenImage":true,"hideOnCover":true,"inlineImage":{"largeURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg","mediumURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/medium.jpg","smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/thumbnail.jpg","original_width":1280,"original_height":680,"original_hints":"bounds-21-59-1227-592,graphic,gray,light,rgb-250-247-242,wide"},"readButtonCaption":"Read Article","sourceMagazineURL":"http://cdn.flipboard.com/flipmag?url=http%3A%2F%2Fcdn.flipboard.com%2Ftechcrunch.com%2F85002198a4e0d379d997a3a6622edd2fdfa62199%2Fa63d0bfc3f88c271e88e769c5233da74a0dfc663%2Farticle.html&partner=techcrunch&tml&fallbackTml","language":"en","article":{"partnerID":"techcrunch","url":"http://cdn.flipboard.com/techcrunch.com/85002198a4e0d379d997a3a6622edd2fdfa62199/a63d0bfc3f88c271e88e769c5233da74a0dfc663/article.html"},"disableFullBleed":true,"authorDisplayName":"Jules Maltz and Parsa Saljoughian","authorImage":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"text":"","urls":["http://techcrunch.com/2013/08/24/how-fast-should-you-be-growing/"],"service":"flipboard","remoteServiceItemID":"ISDPqbUgSkK4t4eOUU4Njw:a:28162005","dateCreated":1377407151,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"},{"type":"magazine","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","referringText":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"id":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151"}],"service":"flipboard","remoteServiceItemID":"ISDPqbUgSkK4t4eOUU4Njw:a:28162005","dateCreated":1377407151,"ingestionTime":1377522252,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/mix%2F30762928","title":"TechCrunch","referringText":"TechCrunch","linkType":"user","image":{"smallURL":"http://cdn.flipboard.com/twimg.com/068763dff9c6c8131005f2b6900d1af259464e21/thumbnail.jpg"}}],"id":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151","partnerID":"techcrunch","flipboardSocialId":"flipboard-ISDPqbUgSkK4t4eOUU4Njw:a:28162005-1377407151"},"authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"referredByItems":[{"type":"status","authorDisplayName":"Brian Bowman","authorUsername":"bribow67","userid":"28162005","authorDescription":"CMO, Growth Hacker, @BowmanBrian","authorImage":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"service":"flipboard","remoteServiceItemID":"JR782iS4T9W3cq6FhGQWZw:m:28162005","dateCreated":1365738585,"ingestionTime":1377522252,"canLike":false,"canReply":false,"sectionLinks":[{"type":"author","service":"flipboard","remoteid":"flipboard/user%2F28162005","title":"Brian Bowman","linkType":"user","username":"bribow67","userID":"28162005","image":{"smallURL":"http://cdn.flipboard.com/uploads/avatar/91ffb9b9cfc2ccb022ef8ddfbf95d42eeb8976d5.jpg"},"description":"CMO, Growth Hacker, @BowmanBrian"}],"id":"flipboard-JR782iS4T9W3cq6FhGQWZw:m:28162005-1365738585","canFetchCommentary":false}],"service":"flipboard","remoteServiceItemID":"JR782iS4T9W3cq6FhGQWZw:m:28162005","dateCreated":1365738585,"ingestionTime":1377522252,"sectionLinks":[{"type":"link","service":"flipboard","remoteid":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","title":"Future of Marketing","image":{"smallURL":"http://cdn.flipboard.com/wordpress.com/5ca5f793d4ab4ff3ad4193b8d0b455939224274e/original.jpg"}}],"hideTimelineDate":true,"visibilityDisplayName":"picks","wantsFullPage":true,"flipboardSocialId":"flipboard-JR782iS4T9W3cq6FhGQWZw:m:28162005-1365738585","sectionID":"flipboard/curator%2Fmagazine%2FJR782iS4T9W3cq6FhGQWZw%3Am%3A28162005","time":38,"count":2,"rssText":null}